Success in alcohol prevention requires more than simply choosing the right strategies--those strategies also must be well-executed. A social norms marketing campaign, for instance, is only worth the dollars invested if it is properly designed and appropriately implemented.

As the field evolves, best practices for implementing prevention strategies are emerging across campuses. Outside The Classroom is committed to bringing those practices to light, distilling their critical success factors, and sharing these insights broadly so that institutions can maximize their prevention investments. Not only do we serve as a clearinghouse for good ideas, but a vital forum for prevention professionals to learn from one another's successes--and failures.